Ambi Pur

Ambi Pur
Founded	June 10, 1976
Products	Air freshener
Owner	Procter & Gamble

Ambi Pur is a brand of air freshener products owned by Procter & Gamble. It was first launched on June 10, 1976, in Spain, and is now sold worldwide.^[1]^[2]

History

Ambi-Pur's first product was launched in 1958^[1] in Spain by Cruz Verde.^[2]

In 1984, the Sara Lee Corporation acquired Cruz Verde.^[3] It was the first brand to launch a plug-in liquid air freshener.^[1]

On 11 December 2009, Procter & Gamble announced it would acquire the Ambi-Pur air care business from the Sara Lee Corporation for €320 million.^[4]

References

^ ^a ^b ^c "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.
^ ^a ^b "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.
^ Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.
^ "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Archived from the original on 2019-05-02. Retrieved 2018-10-26.

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[factsheet-1] "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.

[opensenses-2] "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.

[3] Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.

[4] "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Archived from the original on 2019-05-02. Retrieved 2018-10-26.

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v t e Procter & Gamble
People	William Procter (co-founder) James Gamble (co-founder) Norman R. Augustine Clarence Gamble A.G. Lafley Lynn Morley Martin James McNerney William Cooper Procter John F. Smith Jr. Ralph Snyderman Meg Whitman Ernesto Zedillo
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