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Now and Later is an American brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. Twelve flavors are currently available in both Traditional and Chewy varieties.^{[1][failed verification]}

History

Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company.^[2]

The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later.^[1][3] Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth now, one will still be chewing it later. The Phoenix Candy Company also sold several candy-and-a-toy products.^[4] In 1978, Phoenix was sold to Beatrice Foods.

The company merged with Leaf in 1983, and sold it to Nabisco in 1992. Farley's & Sathers Candy Company bought it in 2002 after Kraft/Philip Morris' acquisition of Nabisco. In 2012, Farley's & Sathers Candy Company merged with Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company.^[5]

Flavors

The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original".^[6]

See also

• Starburst
• List of confectionery brands
• Mamba
• Taffy

References

External links

• Now and Later website
• Ferrara Candy Company