Prince Sam Amuka Pemu (born 13 June 1935) is a Nigerian journalist, columnist and publisher, who founded the Vanguard, Nigeria's leading newspaper, and was co-founder of The Punch, one of the most widely read newspapers in Nigeria.^[1][2] He was born in Sapele, a city in Delta State, southern Nigeria, into the family of the late Pa Amuka-Pemu and Madam Teshoma Amuka-Pemu who died in May 2014.^[3][4][5]

He was a Daily Times of Nigeria editor and the first editor of the Sunday Punch before he established The Punch with his friend, the late Olu Aboderin, in 1971.^[6] He later established Vanguard Newspaper in 1983 with three other Nigerian columnists.^[7] Amuka was described as a "Gentleman of the Press" by President Muhammadu Buhari on his 80th birthday.^[8] He was described as an icon and a leading light in Nigerian journalism by Nduka Obaigbena, President of the Newspaper Proprietors’ Association of Nigeria.^[9] Amuka-Pemu is the oldest practising media professional in Nigeria today who had been cited by peers. A book entitled From 1939 to the Vanguard of Modern Journalism written by Kola Muslim Animasaun, who also trained under him, acknowledged his immense contributions to journalism in Nigeria.^[10][11]