The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear,^[1] and unisex 1990s-style elements influenced by grunge^[2][3] and skater fashions.^[4] The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.^[5][6]

Popular global fashion brands of the decade included Abercrombie and Fitch, Adidas, Balenciaga, Ben Sherman, Burberry, Christian Dior, Coach, DSquared2, Dorothy Perkins, Fashion Nova, Forever 21, Gucci, H&M, Hollister, Hugo Boss, Lacoste, Louis Vuitton, Marks and Spencer, Michael Kors, Monsoon Accessorize, Nike, Nine West, Off-White, River Island, Supreme, Topman, Topshop, Uniqlo, Under Armour, and Vans.

Designers and models

The leading European and American designers of the early 2010s included Nicolas Ghesquière, Miuccia Prada, Frida Giannini, Marc Jacobs, Phoebe Philo, and Karl Lagerfeld. Notable Asian fashion designers include Louie Mamengo^[7] and Michael Cinco.^[8]

Top female international models include Gisele Bündchen,^[9] Lara Stone, Raquel Zimmermann, Karlie Kloss, Kaia Gerber, Adut Akech, Adriana Lima,^[10] Joan Smalls, Natasha Poly, Liu Wen, Anja Rubik, Freja Beha Erichsen, Mariacarla Boscono, Suki Waterhouse, Lindsey Wixson, Arizona Muse, Saskia de Brauw, Behati Prinsloo, Lily Aldridge, Lais Ribeiro, Irina Shayk, Elsa Hosk, Martha Hunt, Constance Jablonski, Catherine McNeil, Monika Jagaciak, Emily DiDonato, Jessica Hart, Rosie Huntington-Whiteley, Gigi Hadid, Kendall Jenner, Karmen Pedaru, Mica Argañaraz, Candice Swanepoel, Cara Delevingne, Vanessa Axente, Cameron Russell, Amanda Murphy, Julia Nobis, Edie Campbell, Lexi Boling, Imaan Hammam, Binx Walton, Edita Vilkeviciute, Andreea Diaconu, Aymeline Valade, Fei Fei Sun, Iselin Steiro, Anais Mali, Anne Vyalitsyna, Jourdan Dunn, Toni Garrn, Jamie Bochert, Daphne Groeneveld, Rianne van Rompaey, and Anna Ewers.^{[11][12][13][14]}

Top male international models include Sean O'Pry,^[15] David Gandy,^[16] Clément Chabernaud, Baptiste Giabiconi, Garrett Neff, Arthur Kulkov, Noah Mills, Will Chalker, Evandro Soldati, Adam Senn, Francisco Lachowski, Andrés Velencoso, Simon Nessman, Mathias Lauridsen, Marlon Teixeira, and younger men like Lucky Blue Smith^[17] or Brooklyn Beckham.

Women's clothing

Early 2010s (2010–2012)

1980s Influences

The early 2010s saw many recycled fashions from the 1950s,^[18] 1970s, and 1980s as designers from stores like Topshop replicated original vintage clothing. In the United States, it was popular to wear Gucci, Chanel, or Versace designer clothing, and neon colors such as pink, green, teal, black, purple, magenta, and yellow.^[19]

Popular tops for American, British, and Australian women aged 20–50 included tunics, 1980s style baseball jackets,^[20] oversized cardigans, western shirts, 2fer and layered shirts and tees, dresses and shirts worn with belts, Abercrombie and Fitch hoodies until 2012, Perfecto motorcycle jackets customized with studs,^[21] floral camisoles worn with matching boyshorts, and sundresses. European women wore sparkly dresses, baggy one-size-fits-all Empire line skirts, blouses and dresses, and lace, figure-hugging white organza maxi dresses inspired by Pippa Middleton.^[22]

From 2010 to 2012 many late 2000s fashion trends remained popular in Europe, the United States, East Asia, Israel, and South America, especially acid wash skinny jeans, geometric or galaxy printed crew neck sweatshirts and leggings, "trouser-dresses", romper suits,^[23][24] preppy pastel colored skinny jeans, metallic dresses,^[25] and capri pants cropped at the ankle. A number of other fashion trends popular in the 2000s, while perhaps not as popular as in years past, were also visible in the early 2010s including crop tops,^[26] low-rise pants,^[27][28] thong underwear,^[29] and whale tails.^[30] Possibly due to the poor economy in the early years, the midi skirt and the maxi skirt were the most common skirt and dress styles, with the hemline standards being the longest they had been since The Great Depression.^[31]

Tribal fashions and 1990s revival

From late 2011 onward, 1990s inspired fashion began to make a comeback in the UK, US, Philippines, India, and Australasia among teen girls and young women aged 15–30.^[32] Popular upper apparel included Christmas sweaters,^[33] T-shirts with blazers, plaid,^[34] oversized flannel shirts worn or tied around the waist, oversized T-shirts, padded gilets,^[35] Penshoppe skater skirts (in the Philippines), skorts, crew neck sweaters, T-shirts bearing the word Nerd or Geek, destroyed acid wash Balmain jeans,^[36][37] and crop tops.^[34][38] In the UK and the US, popular bottom apparel includes skinny jeans, leggings, parachute pants,^[34] railroad stripe pants or skirts,^[39] boyfriend jeans. High-waisted bottoms, such as pants, shorts, skirts, and bathing suits also became the standard for women's fashion in the 2010s, as opposed to the low rise trend that was popular throughout the 2000s.

Desirable footwear from 2012 to 2015 included flat sandals, black, white or multicolored Vans, Keds as worn in ads by Mischa Barton, Ariana Grande and Taylor Swift, TOMS Shoes, Chucks, Sperry top-siders boat shoes, flat knee high riding boots, Uggs, moccasins, Hunter boots brand rain boots, one strap sandals,^[40][41] furry slip-on Puma sandals,^[42] Ballerina flats, cavalier boots, gladiator sandals, wedge heel-style sneakers, flip-flops, combat boots,^[34] Doc Martens, and The Timberland Company hiking boots.

Other popular trends of the early and mid 2010s included Aztec and Navajo inspired patterns featuring diamonds and triangles, especially on T-shirts, socks, handbags, panties, pullovers, and other knitwear. In addition, young American women began wearing feather earrings, beaded bracelets, sneakers resembling moccasins,^[43] ponchos, vests and jackets made from striped Mexican blanket material, despite the connotations of cultural appropriation.^[44] These tribal inspired garments, made popular by Urban Outfitters and Ralph Lauren, typically came in bright colors like red, yellow, turquoise, blue, and orange.^[45]

Eastern fashions and carry-over styles

Many fashion trends from the early years of the decade, especially the 1980s influences and the 1960s inspired indie, neo-hippie and boho chic looks, remained relevant in the US and Europe as far as 2017. This included skinny jeans, tunics, floral print dresses, midi and maxi skirts, motorcycle jackets, western shirts, red and blue geometric print blouses, patterned and solid colored tights, overalls,^[46] jogger pants, flat boots, stiletto shoes, Nike Tempo shorts, pastel and neon colored shorts, ballet flats, and combat boots. Popular colors from 2015 to 2016 included mauve, cream, eggplant, lime green, and warm grey.^[47] In the UK, modestwear combined with elements of hip-hop fashion became popular among many young Muslim women, with long skirts decorated with lace and beaded embroidery, colourful floral hijabs, halal cosmetics free from animal products, knee length grey cardigan sweaters worn over leggings, white trenchcoats worn with baggy pants, keffiyehs worn as headscarves, black satin gowns worn with a long shawl collar overcoat, purple kaftan dresses worn with high heeled shoes, and abayas with retro 1980s inspired zigzag patterns.^[48]

Continuing on from the late 2000s, Fashion in India moved away from traditional clothes like the saree^[49] and glamorous Bollywood style dresses in favor of a more Westernized style that incorporated navy pants, blazers, leather jackets, waistcoats and androgynous military jackets.^[50] Popular casual footwear included leather dress boots, stiletto heels, platform sandals, and open toe pumps.^[50] Cream, grey, blue and orange Kurta dresses with side slits^[51] decorated with pink or purple embroidery and synthetic jewels were worn with jeans or leggings, T shirts, tank tops and bat wing sleeve blouses were paired with traditional silk salwar pajamas^[52] or short shorts, and the large hoop earrings declined in popularity in favor of smaller minimalist gold jewelry.

Mid 2010s (2013–2016)

Monochromatic and printed clothing

By the mid-2010s, neon colors were out of style in Europe, America, and Australia. More subdued colors became popular such as burgundy, mustard yellow, olive green, mauve, and blush pink. Bright colors were also replaced by black, white, various shades of gray,^[53] and charcoal first on the catwalk, and later as street fashion.^[54] Black and white Polka dot dresses underwent a revival in China and North Korea.^[55] This trend had spread to Middle Eastern countries like Turkey, Iran and the United Arab Emirates by 2016,^[56] with Italian brand Dolce and Gabbana launching a range of black and white hijabs and abayas decorated with lace daisies, roses and lemons.^[57]

Monochromatic clothing trends from 2013 to 2017 included black and white lace dresses, lace blouses, jackets and dresses with peter pan collars, white Adidas Superstar sneakers with black or gold stripes, houndstooth or geometric patterned blazers, black or nude slip dresses, T-shirt dresses, white babydoll dresses, bodycon midi dresses,^[58][59][60] black and white striped "Beetlejuice" style slim-fit pants,^[61] long black velvet blazers decorated with silver braid, tuxedo jackets (often having contrasting black velvet or satin lapels),^[62] crop tops,^[63] oversized coats,^[54] striped culottes, loose Capri pants and palazzo pants,^[64] patent leather gladiator sandals, romper suits, sheer black tops worn over bralettes, puffer jackets and vests,^[65] knee-length skirts,^[66] pencil skirts,^[67][68] black and white geometric printed leggings, and cuffed boyfriend jeans.^[54] Denim declined in popularity in the US.^[69] From 2013, small bucket backpacks in colorful prints such as aztec, polka dot, and floral were popular, mirroring the small backpack trend in the 1990s, but by 2015, these small backpacks were largely replaced by Herschel zip-up backpacks with brown diamond patches on the front.

Costume jewelry and onesies

Loom bands, bracelets woven from brightly colored rubber bands, were seen as both a global fashion statement and a children's fad. In France, Ireland and America, 1990s-inspired Choker necklaces featuring colored glass beads, silver chain link, artificial diamonds, Swarovski crystals, lace, velvet, and black or red leather had returned to popularity.^[70] By 2016, Chokers were also worn as an attachment to dresses and shirts, as a high-neck style and with shoulders exposed also known as "cold shoulder".^{[71][72][73][74][75][76][77][78]} Small and dainty jewelry replaced the large amounts of bracelets and statement necklaces that were popular at the beginning of the decade.

Another brief fad of the mid-2010s included the unisex onesie suit (like One-piece).^[79] Originally envisioned as pajamas, onesies were often purchased as a gag gift,^[80] and worn as casual streetwear^[81] by some younger women in the UK, Australia,^[82] and the US, including Amy Childs, Kourtney Kardashian, and Holly Carpenter.

Hippie and grunge influences

The early to mid 2010s witnessed a revival of grunge fashion in America with more of an "edgy" interest of denim ripped jeans and ripped jackets,^[83] flannels, animal print coats, printed t-shirts which were frequently color or stone faded, black combat boots, biker boots, and leather motorbike jackets.^[84][85]

Beginning in 2013, there was a revival of late 1960s and early 70s bohemian fashions in the US, UK, India,^[86] and France, notably of bell bottom style pants, Birkenstocks, gypsy blouses, palazzo pants,^[86] dresses with cutouts, lace-up tops, crocheted crop tops, sweaters and halternecks,^[87] and Bardot off the shoulder tops.^{[88][89][90][91]} The lace up trend was also highly popular with footwear, largely because of Tunisian shoe designer Azzedine Alaia.^[92][93] In America, women favored white, black, camel, warm grey, or blush sweater dresses, thin turtlenecks popularized by The Kardashians,^[94] catsuits, jumpsuits, playsuits or rompers,^[95][96] high necked Victorian^[97] inspired lace dresses, and leather, tan, or olive green duster coats.^[98][99] Solid wedge heels, Stuart Weitzman knee boots, platform shoes and perspex heels, also known as the "nothing shoe" became a popular trend in 2016.^[100][101]

Late 2010s (2017–2019)

1970s revival

From 2017 to 2021, the brightly colored beige, red, green, brown and orange^[102] 1970s revival fashions began to replace the grey and monochromatic 1990s inspired streetwear in Britain, India,^[103] North America and France. Particularly popular were the sheepskin coats, moon boots, flared double breasted trouser suits in black, purple, pink,^[104] cream, grey, and navy blue tartan, baggy floral maxi dresses, blue gingham dresses, applique cropped wide leg jeans, denim jackets with embroidered red roses, multicolored tie dye skirts, baby blue and China print dresses worn with black tights,^[104] pale denim shirt dresses worn unbuttoned over blouses and light wash jeans, white sneakers, leopardskin coats,^[6] Marks and Spencer gold dresses with bows, distressed jeans,^[105] peacoats, brown granny boots, neon green,^[102] tangerine, or pale dusky pink midi-dresses, white peplum dresses^[106] reminiscent of those worn by Princess Leia, leather jackets^[102] in red, purple, green, blue, tan or black, slightly flared jeans, white and blue floral print shirt dresses, loosely woven plaid blouses, pleats, ruffles, stripes, mismatched earrings popularised by Kate Moss, mandarin collar tops, purple dresses with puffball sleeves, leather or PVC miniskirts, translucent yellow or orange cold shoulder blouses, oversized paisley, suede or black vinyl handbags, embroidered long sleeve T-shirts, throws, Cowichan sweaters, fringed shift dresses, wraps, gold brocade blazers, ponchos, fur lined parkas, silver sequined cocktail dresses, denim skirts, geometric print blouses, floral Brigitte Bardot minidresses^[107] and blouses with flouncy sleeves, kimono jackets made from the same brightly colored silk as aloha shirts, leather safari blazers, jumper dresses, slim fitting capri pants, babydoll dresses, knee boots, flat ankle boots with tights, or crew or knee socks slouched down over tights, leggings, jeggings, or skinny jeans. Also seen are snakeskin or sequinned pants,^[108] cold shoulder tops, peasant blouses, oversized hoop earrings, velvet blazers^[109] and dresses in pink, cobalt blue, red, navy, gold, and forest green, fur vests, Jeremy Corbyn caps, camel wool coats, hot pants, tunics, army green parkas, rainbow striped sweaters, sunflower print maxi dresses,^[110] PVC jackets, black velvet Nehru jackets with gold braid, ghillies, Grecian sandals, red, white, salmon, lavender or orange crocheted jumpers, and Swedish Fjällräven Kånken rucksacks in colors such as mustard, navy, forest green, and dusty pink.^{[91][111][112]} Although shirt collars remained relatively small, by 2019 these began to be replaced in the UK by overized^[102] Revere collars reminiscent of disco fashion.^[113][114] The pantywaist tops previously fashionable as sportswear in the late 1970s and early 1980s, started to commonly replace T-shirts in the UK, US and South Africa, especially among pop stars and models like Candice Swanepoel, Emily Ratajkowski,^[115] Nicki Minaj, and Beyoncé, whose one-off bodysuits were modified from vintage Adidas and Chicago Bulls jerseys.^[116][117] By way of Alessandro Michele of Gucci's creative direction, flat mule shoes, clear shoes, sandals and orange, brown or pink mule heels reminiscent of those worn by Barbie dolls started making a resurgence in Italy and Americas from early 2017 onwards, sometimes featuring tiger embroidery, florals, beadwork, or furry lining.^{[118][119][120]}

Another emerging trend of 2018–19, popularized by Calvin Klein, Coach,^[121] Alexander McQueen and Tommy Hilfiger, took inspiration from 1970s blue collar Americana, especially the clothing worn by biker chicks, cowgirls, hard rock fans, and small town inhabitants of the "American heartland". Faded red, pale blue, black, and off white were particularly desirable colors.^{[122][123][124]} Common items in Britain and America included pale denim jeans, "mom" jeans,^[125] stacked waist denim, skirts and jackets,^[110] black or white clutch bags, Western shirts,^[126] jackets^[127] dresses, and even sneakers^[128] with Old West inspired floral embroidery,^[129] capri pants, suede fringed bags, Khloe Kardashian's Good American brand jeans, black or dark blue denim miniskirts, dungarees, shortalls, oversized silver belt buckles, 90s inspired scrunchies worn in the hair and as a wristband,^[130][131] biker jackets in black, grey or brown,^[127] bandanas, red or blue gingham skirts and primark dresses, black dresses and sweaters with stars and stripes motifs, black or white T-shirts, sandals decorated with black, white and orange beads, low cowboy boots, white shoes, black leather jackets, and shirts featuring graffiti, throwback sports logos, rose motifs,^[102] vintage advertising brands, 1950s cartoon characters, and old school tattoo designs like tigers, eagles, hearts, skulls, revolvers and snakes which were typically more subdued than the garish Ed Hardy designs of the early 2010s.

Mature look

By 2017, it had also become fashionable for younger middle-class women in Britain, Ireland, Norway, Sweden, Australia, New Zealand, Canada, Denmark, and Finland^[132] to wear more "grown up" or normcore^[133] styles, in reaction to the previous mismatched hipster fashions and the athleisure trend of 2014 which mixed traditional formal wear with high end sportswear.^[134] Longer plaid skirts, billowing white blouses, vintage sheer black stockings with garterbelts, bias cut midi skirts, pale blue belted trenchcoats, Argyle sweaters, silk blouses, sensible flat shoes and sandals, straight leg jeans, long powder blue coats worn with matching pillbox hats, traditional style wool or silk scarves, blue or red paisley Nehru collar coats of the type popularised by Zara, nude pantyhose, bows similar to those worn by Margaret Thatcher, black velvet, blush and blue denim mule slippers with bows,^[135] and baggy black capri pants became popular in the UK in response to perceived sexualised and misogynistic dress codes in many workplaces (especially the compulsory wearing of high heels),^[136] and also due to the influence of Kate Middleton and celebrity early adopters like Victoria Beckham who sought a more professional looking image in the winter of 2016. Skinny jeans began to be replaced by straight leg jeans designed to follow the contours of the body,^[137] and other accessories that declined in popularity included chokers, gaudy brand labels,^[138] ripped jeans, patches, and pin badges due to their childish connotations.^[139]

Men's clothing

Early 2010s (2010–2012)

Neon colors

Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded belts with large buckles, and Ed Hardy T-shirts embellished with rhinestones.^[140]

Many styles from the late 2000s remained fashionable in Europe, Australasia, and the Americas, with brands such as Polo Ralph Lauren and J Crew being well favored.^[141] Popular tops for men aged 20–50 included shawl collar cardigans,^[142] V-neck T-shirts, acid wash denim work shirts,^[143] cable knit pullovers,^[144] Tartan flannel Western shirts with snap fastenings, grunge style padded tartan overshirts in red, navy blue or dark green,^[145] throwback basketball or baseball uniforms,^[145] denim jackets,^[146] Aloha shirts, car coats,^[147] 1930s style linen sportcoats, brown or black brogues,^[148] and black leather jackets like the Schott Perfecto motorcycle jacket.^[149]

1990s revival

In the summer of 2011, 1980s and 1990s inspired fashion made a comeback in the UK among men. This included bright colored short shorts, jeans shorts with a stone wash or acid wash, shorter 7, 6, and 5 inch inseam shorts from mid 2010s on, shirts with Aztec patterns, Mayan patterns, camouflage prints or 19animal prints, flannel shirts, high top sneakers, snapback hats, and gaudy wristwatches.^[150]

In the Americas, the trend caught on in both Summer 2011 and Spring 2013. The Grunge look had made a comeback due to the influence of Steves Peeps, an artist from Boston.^[151][152] upper items of clothing include bomber jackets, black leather jackets, crombie overcoats, padded tartan overshirts, crewneck sweatshirts,^[153] oversized flannel shirts, throwback basketball or baseball uniforms, and preppy Nantucket Reds. Other popular accessories of the early to mid 2010s included Doc Martens, The Timberland Company, combat boots, Converse All Stars, Sperry Top-Siders, Ugg boots, Nike Elite crew socks, snapback hats, brown Oxford shoes, and classic Nike trainers.^[154] Maroon baseball jackets and ringer Tees featuring a specific sports team's logo were particularly popular in the Philippines due to the widespread media coverage of the UAAP Games athletes.^[155][156]

Business casual

The business casual look of the 1990s and early 2000s remained common in many parts of the Americas, with jeans, loafers, boat shoes and sneakers being seen as acceptable to wear in the workplace.^[157] The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension of Beau Brummell's older idea that gentlemen shouldn't try to outshine the ladies for attention.^{[citation needed]} This contrasted to Britain, Italy, Europe, and parts of the US, where more formal Mad Men-inspired business clothing such as slim-fitting grey two piece suits had made a comeback in the workplace during the early 2010s.^[158] At this time, tweed cloth sportcoats became acceptable town wear, and business suits imitated the broad shouldered, form fitting styles of the 1920s,^[159] sometimes with contrasting lapel piping.

Mid 2010s (2013–2016)

Workwear and luxury sportswear

From 2013 to 2015, men's fashion was heavily influenced by the improving economy and fashion-conscious cities such as London, New York City, Paris, and Milan, and incorporated elements of hip-hop fashion, luxury fashion, sportswear, athleisure and skater apparel. Bright colors, studded belts and retro styled graphic prints^[160] (especially 1960s–80s advertising logos, classic rock bands, and the loud Ed Hardy shirts) went out of style^[161] in favor of plain black, white,^[162] beige, taupe, gray, marl, burgundy, and various shades of dark green.^[163] Common clothing items in the Americas, Britain and Russia^[164] included tailored marl sweatpants,^[165] jersey shirts, chunky hiking boots with thick soles,^[166] bomber jackets, hoodies with Cyrillic lettering, shirts with constructivist motifs, fake fur,^[167] tracksuits, leather jackets, denim jackets, DHL T-shirts, thick oversized anoraks, unstructured blazers, double-breasted sportcoats,^[168] shorts riding above the knee (toward a 5" inseam, down from 15"),^[169] drop crotch pants, slim fitting jogger pants, and deep red, gold, white, black and silver high tops.^[170] Sales in floral print clothing designs for men more than doubled amongst fashion retailers between 2013 and 2014.

From 2013 to 2016, workwear became a significant trend in Britain, Ireland and the Americas. Besides the cardigan sweaters, knit caps, flat caps, dark denim jackets, waxed jackets, yellow fishermens macs, and flannel shirts previously popularised by indie kids, Grenson brogues, oxblood Red Wing work boots^[171] and the grandfather collar shirt emerged as a semi-casual^[172] fashion item in western cultures.^{[172][173][174]} In China and Europe, retro feiyue martial arts sneakers in red, white and blue made a comeback.^[175]

Common accessories include Ray-Ban wayfarer sunglasses,^[176] paisley scarfs, teashade glasses,^[177] tortoise shell glasses,^[178] snake skin^[179] or plaited leather belts,^[180] flat caps, newsboy caps, bum bags,^[181] trilbys,^[182] and pork pie hats.

Formal business wear

In the UK, Italy, Australia^[183] and US, many professional men wear grey mohair or houndstooth office suits, usually with two-button fastening, a single vent, and narrow lapels^[184] inspired by the American TV show Mad Men, Hannibal, and Daniel Craig as James Bond.^{[185][186][187]} Businessmen in Asian countries like the Philippines generally followed the trend, but dispensed with the necktie in favor of a semi-formal, simple shirt better suited to the hot tropical climate. As part of the general 1980s revival, the waistcoat^[188] made a comeback as part of the three piece suit in Europe and the US. In the early 2010s these suits were mostly charcoal grey,^[189] shiny steel grey and silver^[190] (especially in Australia and America),^[191][192] but by 2014 these were joined by air force blue, navy blue,^[193][194] midnight blue,^[195] and sky blue.

In the UK, US and Germany, the suits of the mid-2010s often featured checks,^[196] houndstooth, Glen plaid, bird's eye, Prince of Wales plaid cloth,^[193] or windowpane tweed,^[196] and the stripes on pinstripe suits became narrower^[197] and more closely spaced.^[198] Popular footwear of spring 2016 included round toed Oxford shoes, loafers, and Chelsea boots.^[199] Thin ties remained the norm, but the simple notch lapels of 2010 were increasingly replaced by shawl collars and peak lapels on single breasted three piece suits.^[200] By 2016, the black and silver digital wristwatches of the early 2010s had gone out of style^[183] among professional men in favor of classic oversized analog wristwatches with round black,^[201] gold or white faces^[202] and traditional brown, tan or black leather straps.^[202][203]

Continuing on from the 2000s, fur ushanka and Astrakhan caps were often worn at wintertime formal occasions in Russia,^[204] Georgia, Kashmir,^[205] and Pakistan^[206] as both a symbol of national pride, and as a means of rejecting the excesses of Westernising globalization.^[207] In Afghanistan and Uzbekistan, however, the wearing of traditional dress such as the Astrakhan cap, kurta and pajama began to decline among professionals in favor of a Western style suit and tie, as part of a wider backlash against Hamid Karzai's regime.^[208]

African fashion

The mid-2010s witnessed the beginnings of Africa's own haute couture^[209] due to increased restriction on secondhand mitumba clothing in Kenya and Uganda.^[210] Mozambican designer Taibo Bacar was the first African fashion brand to debut at Milan Fashion Week in 2010 and became one of Africa's leading fashion houses, proving that African fashion can compete on the world stage.^[211]

Contemporary clothing in Africa is often cut to unisex Western patterns but uses indigenous fabric associated with folk costume, such as a sportcoat made from striped kikoy fabric,^[212] a shirt made from kente cloth, or the silk Madiba shirts popularised in South Africa by Nelson Mandela.^[213] At the same time, some aspects of traditional attire such as wooden jewelry or the Dashiki were worn by expatriate Africans in the West, African Americans,^[214] and some liberal white Americans.^[215]

In South Africa and the Congo, Dandies known as sapeurs and swenkas began imitating the wardrobes of the previous colonialist regime, by importing expensive modern three piece designer suits and customising them with vintage accessories such as the fedora, spats, bowtie and cane.^[216]

Late 2010s (2017–2019)

Relaxed look

By November 2018, fashion designers in the US and other countries began to move away from the slim fitting casual attire and frequently combined business casual pieces with sportswear.^[217] Brown replaced black as the most popular color for leather jackets, and common accessories included orange hoodies, black track pants, faded jeans covered in iron-on patches, black^[218] or white leather hi-tops,^[219] Timberland boots, navy blue wool coach jackets, graphic print tees featuring a small statement design,^[220] dark flannel sportcoats, cambric shackets, or camouflage jackets layered over cardigans or Alpine patterned sweaters,^[221] and white Adidas sneakers.^[222] From 2018 to 2020, baggy^[223] cargo pants with external pockets were reintroduced, skate shoes declined in popularity,^[224] and long tweed coats became popular.^[222]

In the American workplace, brown suits made a comeback,^[225] unstructured suits became popular in Britain as an alternative to the restrictive, slim fitting styles of the late 2000s.^[226] Wide neckties (frequently in patterned paisley silk, red and blue stripes, or knitted wool in black, tan or grey) replaced the thin styles of the mid-2000s,^[227] and polo shirts or turtlenecks^[228] became an acceptable substitute for dress shirts.^[222]

1970s and Britpop influencesedit

Beginning in March 2017, clothing inspired by 1990s Britpop, mod revival^[229][230] and 1970s fashion^[231] became popular among young men in the US, UK, Australia, Canada, Ireland, Italy,^[232] Hong Kong, and France,^[233] especially in beige, cream, sand, orange, blue, brown, dark green, ecru, red, pistachio, and complementary neutral tones.^[234] Desirable items included suede cowboy boots and winklepickers, stone grey suits with Teddy Boy inspired velvet shawl collars,^[235] retro black and red sneakers, Chelsea boots with contrasting red and blue elastic, striped dress shirts, sailor T shirts with vertical navy blue stripes, tropical print shirts,^[236] navy and red track jackets, two button cream trenchcoats, corduroy sportcoats worn with turtle neck sweaters,^[231] double breasted navy blue or herringbone tweed overcoats with shawl collars, six button polo shirts, natural suede chukka boots, sunflower print button-down shirts,^[237] white T-shirts with orange and blue color blocks, turquoise dip dye swimshorts,^[237] military chic parkas,^[229] wool overcoats, red Superdry parkas with fur hoods,^[238] navy blue straw trilby hats, short sleeved cardigans, red Doc Martens, houndstooth or Prince of Wales check sportcoats,^[234] pants with a contrasting red stripe, lightweight nautical inspired navy peacoats, embroidered silk souvenir jackets^[239] featuring birds, skulls, dragons or tigers, bomber jackets with orange linings, Converse modern sneakers in silver, red, royal blue, or green,^[240] muted Aloha shirts worn over plain T-shirts, brown flying jackets, corduroy pants,^[241] beige anoraks, pale denim slim-fit jeans and chinos, checked button down shirts in pink, blue, orange, red, and white with oversized Cuban collars,^[223] cropped black high waisted pants, Henley shirts, grey T-shirts, preppy striped polo shirts with wider collars, double strap combat boots, claret,^[242] teal, electric blue,^[243] or navy blue^[244] velvet tuxedo jackets,^[245][246] and psychedelic floral print shirts frequently worn tucked into the pants.^[247]

Children's clothingedit

New influencesedit

The decade saw the rise of child influencers with parents posting pictures of young children using sponsored products such as clothing online.^[248] The birth of a new generation of the British royal family from 2013 also impacted children's fashion, with sales of garments often sharply increasing if the royal children had been pictured wearing them. Other high-profile children were also known to have an effect on the fashion industry.^[249]

Youth fashionedit

Hipsters, Twee and steampunksedit

By the early 2010s, British, American, and Filipino indie clothing had moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more "grown up" intellectual look, with 1990s style earth-tones like grey, burgundy, brown, teal, and beige.^[250] Tweed jackets, skinny chino trousers, dress boots, 2fer and layered shirts and tees, cardigan sweaters, nerdy horn-rimmed glasses, sweaters, thick wool socks, worker boots, leggings,^[251] and beanies replaced the^[196] winklepickers, velvet jackets, Aviator sunglasses, and skinny ties typically worn by indie rock bands, although vintage Western shirts, leather jackets, military dress uniforms,^[252] homemade jewelry, and thrift store chic plaid shirts remained popular in Europe.^[253] Drop crotch pants, designed by the Danish brand Humör, became more and more popular in Europe amongst hipsters and hip hop fans, who replaced their skinny jeans and carpenter jeans with "old school but modern" style.^[254]

American Apparel made normcore a prominent aspect of hipster culture in the US from 2016 onwards.^[255][256] The look is based on modern business casual wear, everyday casual attire worn by older men, and the geek chic clothing worn by stereotypical nerds during the 1980s.^[257] Popular accessories include horn rimmed glasses, high waisted pants especially pleated khaki chinos, dad hats, zip up polar fleeces, white or blue button down shirts, socks with sandals, turtlenecks, white tennis shoes, pocket protectors, leather shoes, plain sweaters in muted colors, and, for women, "mom jeans".^[258][259] The fanny pack accessory made a late comeback in 2018 with new packs introduced by fashion designers Gucci, Prada, and Louis Vuitton. Reasons for the "belt bag" being in vogue was attributed to changing lifestyle needs that made categories like luggage, backpacks and even fanny packs popular items on shopping and wish-lists during the 2018 holiday season, along with a persisting taste for throwback fashion, particularly 1980s nostalgia.^[260][261]

In the Americas, Australia and Japan, steampunk gained regional popularity among some young people aged 18–25.^[262][263] From 2011 to 2015, members of this subculture often combined Neo-Victorian^[264] and Elegant Gothic aristocrat clothing such as top hats, pocket watches, or (for girls) corsets, velvet or brocade dresses, brooches, and black, dark red or brown leather waistcoats, with bowties, hipster inspired beards and tweed clothing, jewelry made from brass gears, dark skinny jeans, worker boots, and flying goggles.^[265] American and Asian Steampunks sometimes incorporate pirate shirts or petticoats borrowed from fantasy or Ren-Fair LARP,^[266] and elements of Japanese street style such as Gothic Lolita inspired short skirts,^[267] traditional silk kimonos, or parasols.^[268][269]

Zdroj:https://en.wikipedia.org?pojem=2010s_in_African_fashion
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