NBC Olympic broadcasts
Genre	Olympics telecasts
Country of origin	United States
Original language	English
No. of seasons	14
Production
Production locations	Various Olympic venues (event telecasts and studio segments)
Camera setup	Multi-camera
Running time	Varies
Production companies	NBC Olympics, LLC (NBC Sports Group)
Original release
Network	NBC NBC Sports Universo MSNBC CNBC Golf Channel NBC Sports Regional Networks Telemundo Telemundo Deportes Oxygen USA Bravo Olympic Channel Peacock
Release	October 10 (1964-10-10) – October 24, 1964 (1964-10-24)
Release	February 3 (1972-02-03) – February 13, 1972 (1972-02-13)
Release	September 17, 1988 (1988-09-17) – present

The broadcasts of the Summer and Winter Olympic Games produced by NBC Sports are shown on the various platforms of NBCUniversal in the United States, including the NBC broadcast network, NBC Sports app, NBCOlympics.com, Peacock, Spanish language network Telemundo, and many of the company's cable networks. The event telecasts during the Olympics air primarily in the evening and on weekend afternoons on NBC with additional live coverage on the NBC Sports app and NBCOlympics.com, with varying times on its cable networks (such as after the close of the stock market day on CNBC, the early mornings on MSNBC, overnights on the USA Network, and formerly various hours on now defunct NBCSN). The commercial name of the broadcasting services is NBC Olympics.

The on-air title of the telecasts, as typically announced at the start of each broadcast and during sponsor billboards is always the official name of the games in question – for example, The Games of the XXIX Olympiad for the 2008 Summer Games. However, promotional logos may reflect the more common location-and-year name format, such as "Beijing 2008".

NBC has held the American broadcasting rights to the Summer Olympic Games since the 1988 games and the rights to the Winter Olympic Games since the 2002 games. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal in Olympic history.^[1] NBC then agreed to a $7.75 billion contract extension on May 7, 2014, to air the Olympics through the 2032 games.^[2] NBC also acquired the American television rights to the Youth Olympic Games, beginning in 2014,^[3] and the Paralympic Games for the 2014, 2016, 2018, and 2020 editions. NBC announced more than 1,200 hours of coverage for the 2020 games, called "unprecedented" by the International Paralympic Committee (IPC).^[4][5][6] NBC is one of the major sources of revenue for the International Olympic Committee (IOC).^[7]

NBC's coverage of the Olympics has been criticized for the tape delaying of events, spoiling the results of events prior to their own tape-delayed broadcast of those events, editing of its broadcasts to resemble an emotionally appealing program meant to entertain rather than a straight live sports event,^[8][9] and avoiding controversial subjects such as material critical of Russia at the 2014 Olympics.^[10]

History

Early coverage

1964 Summer Olympics

NBC televised its first Olympic Games in 1964, when it broadcast that year's Summer Olympics from Tokyo. The network originally had intended to film the events from Tokyo but the Syncom team had a 1-hour test on the Syncom 3 satellite and it was discovered that it can transmit up to two hours from the US to Japan as with signals from the West Coast. NBC needed approval from the FCC and it approved thus giving NBC satellite coverage of the Olympics thus avoiding flight expenses and tapes flown, NBC's telecast of the opening ceremonies that year marked the first color broadcast televised live via satellite back to the United States.^[11]

The Olympic competition itself was broadcast in black-and-white. Through its use of the Syncom 3 satellite, a daily highlights package could be seen a few hours after the events took place; otherwise, videotape canisters were flown across the Pacific Ocean and were broadcast to American viewers the following day.^[12]

Serving as anchor was Bill Henry,^[13] then NBC News Tokyo bureau chief, who had extensive experience in both print and broadcast news. Play-by-play commentators included Bud Palmer^[14] and Jim Simpson,^[15] while former Olympians Rafer Johnson^[16][17] and Murray Rose^[18] served as analysts.

1972 Winter Olympics

NBC first televised the Winter Olympic Games in 1972.^[19] Anchored^[20] by Curt Gowdy,^[21] much of the coverage actually was broadcast live since alpine skiing and long track speed skating were held in the morning, which corresponded to prime time on the East Coast of the U.S. Although NBC bought the TV rights from the Sapporo Olympics group, they didn't know that they had to make a deal with NHK for broadcast booths at each venue. By the time NBC found out, it was too late. The booths had been built and there were none to spare. Consequently, everyone worked off monitors.

A young sportscaster making his network television debut at Sapporo was a 26-year-old Al Michaels, who did hockey play-by-play during the games. Eight years later, he would call the famous 1980 "Miracle On Ice" at that year's Winter Games in Lake Placid for ABC Sports. Other sportscasters utilized by NBC included Jim Simpson,^[22] Jay Randolph,^[23] Billy Kidd,^[24] Peggy Fleming,^[25] Art Devlin,^[26] and Terry McDermott.^[27]

1980 Summer Olympic boycott

NBC had won^[28] the U.S. broadcast rights^[29] for the 1980 Summer Olympics in Moscow, Russia,^[30] but when the United States Olympic Committee kept U.S. athletes home to honor^[31] the boycott^[32] announced by President Jimmy Carter in protest of the Soviet invasion of Afghanistan, the telecasts were greatly scaled back.^[33] In the end, what had been 150 hours^[34] of scheduled coverage, had substantially decreased to just a few hours. Highlights were fed to local NBC stations for use on their local newscasts. Many affiliates, however, refused to show the Olympic highlights on their local news or clear airtime for the few hours of coverage NBC did present.

NBC's extensive coverage^[35] was canceled^[36] before a prime time anchor had been named; it was said that NBC Nightly News anchor John Chancellor (who formerly served as a Moscow bureau chief for NBC News), along with sportscasters Bryant Gumbel^[37][38] and Dick Enberg,^[39] were reportedly being considered for the prime time studio host role. Bryant Gumbel ultimately served as Seoul primetime host in 1988^[40] while Dick Enberg co-hosted the Ceremonies through the 1996 closing.

NBC Sports executive Don Ohlmeyer had originally commissioned to use "1980", an instrumental theme written by Herb Alpert, for the network's planned coverage of the Summer Olympics in Moscow. It would ultimately be used seven years later as the official theme song for NBC's telecast of the 1986 FIFA World Cup in Mexico.

1988 Summer Olympics in Seoul

NBC then bid^[41] for, and won,^[42] the rights^[43] to televise the 1988 Summer Olympics.^[44] Due to American TV companies providing most of the revenue for the organizers,^[45][46] they agreed to schedule most of the team finals in the afternoon, which corresponded to prime time of the previous night in the United States (due to both South Korea^[47] being located near the western border of the International Date Line, in addition to the differences^[48] in time zones.^[49])

Today co-anchor Bryant Gumbel^[50] was the prime time host^[51] that year; Bob Costas hosted the late-night telecasts while Jane Pauley was one of the hosts of early-morning coverage. Gumbel and Dick Enberg were co-hosts for the opening and closing ceremonies.

Michael Weisman^[52] led^[53] a team covering^[54] the 1988 Summer Olympics for the network.^[55] One of those employees was future NBC Entertainment and CNN President Jeff Zucker, who Weisman hired as a researcher.^[56] Weisman considered producing the Olympics a challenge, saying, "my mandate is to shatter the mystique that only ABC can do the Olympics."^[57] Weisman assembled the "Seoul Searchers," a group of specialized sports reporters tasked with following breaking news during the Games.^[58] Some criticized the journalistic focus to the games.^[59] Weisman, however, defended the tone, saying "the criticism we hear is that people want to hear positive news . . . we are not the American team. We are clearly rooting for the American team, but we're not going to whitewash anything." Other ideas Weisman introduced for the Olympics included miniature "point of view cameras" for specific events such as the pole vault and gymnastics; the "Olympic Chronicles," profiles which highlighted athletes and moments from Olympics past; and an Olympic soundtrack which included an original Whitney Houston song, "One Moment in Time".^[60] NBC won seven Emmy Awards for their Olympic coverage.^[61]

A curious result was that, since in the United States, the 1988 NFL season had just started, NBC would plug the holes (primarily play-by-play broadcasters) with well-known older broadcasters such as Curt Gowdy, Ray Scott and Merle Harmon, among others. Marv Albert was calling boxing during the Olympics alongside Ferdie Pacheco. Meanwhile, Don Criqui and Bob Trumpy called swimming (alongside Candy Costie-Burke for the synchronized events and John Naber) and volleyball (alongside Chris Marlowe) respectively. Charlie Jones called track and field (alongside Frank Shorter and Dwight Stones) and Jimmy Cefalo^[62] served as the daytime host. Bob Costas (as previously mentioned) and Gayle Gardner were NBC's late night hosts. Dick Enberg served as host for the Opening and Closing Ceremonies and called men's basketball (alongside Al McGuire) and gymnastics (alongside Mary Lou Retton and Bart Conner^[63]). Jay Randolph called baseball during the Olympics alongside Jim Kaat.

1992 and 1996 Summer Olympics

Just as his mentor Roone Arledge^[64] had before over at ABC, Dick Ebersol,^[65] who took over NBC Sports in 1989, decided to make the Olympics a staple of his network's sports television schedule. NBC continued^[66] its Summer Games coverage into the next decade, with both the 1992 Summer Olympics in Barcelona and the 1996 Summer Olympics. For the 1992 games, Ebersol surprised even his own staff as well as everybody else by paying a then record $401 million for the 1992 games.^[67][68] The network then paid $456 million^[69] to broadcast the 1996 Olympics.^[70] Previously hosting late night coverage in Seoul, Bob Costas made his debut, as primetime host,^[71] in Barcelona. It is a role^[72] that he held through the Rio 2016 Summer Olympics.

Among the sportscasters that NBC utilized in 1992 were Marv Albert,^[73] Mike Fratello,^[74] and Quinn Buckner^[75] on basketball, Bob Trumpy,^[76] Al Bernstein,^[77] and Beasley Reece^[78] on boxing, Tom Hammond,^[79] Charlie Jones^[80] Michele Mitchell, and Wendy Lian Williams^[81] on diving, Terry Leibel^[82] and Melanie Smith Taylor^[83] on equestrian, Jim Donovan^[84] and Seamus Malin on soccer, John Tesh,^[85] Greg Lewis,^[86] Tim Daggett,^[87] Elfi Schlegel,^[88] Wendy Hilliard, Peter Vidmar, and Julianne McNamara^[89] on gymnastics, Joel Meyers^[90] on rowing, Charlie Jones,^[91] Mary Wayte,^[92] and Mike O'Brien on swimming, Al Trautwig^[93] and Tracie Ruiz-Conforto^[76] on synchronized swimming, Bud Collins,^[94] Tracy Austin,^[95] Chris Evert,^[96] and Vitas Gerulaitis^[97] on tennis, Tom Hammond, Craig Masback,^[98] and Dwight Stones^[99] on track and field, Chris Marlowe^[100] and Paul Sunderland^[101] on volleyball, Charlie Jones and Jim Kruse^[102] on water polo, and Russ Hellickson^[103] and Jeff Blatnick^[104] on wrestling.

Four years later in Atlanta, NBC used as commentators Marv Albert,^[105] Matt Goukas,^[106] Magic Johnson,^[107] and Jim Gray on men's basketball, Mike Breen^[108] and Cheryl Miller^[109] on women's basketball, Bob Papa,^[110] Al Bernstein,^[111] Beasley Reese^[112] on boxing, Charlie Jones^[113] and Bill Endicott on canoeing, Al Trautwig,^[114] Phil Liggett,^[115] and Paul Sherwen^[116] on cycling, Dan Hicks and Cynthia Potter^[117] on diving, Jim Simpson^[118] and Melanie Smith Taylor on equestrian, Jim Donovan and Seamus Malin on soccer, John Tesh,^[119] Tim Daggett,^[120] Elfi Schlegel,^[121] and Beth Ruyak^[122] on gymnastics, Charlie Jones^[123] and Bill Endicott^[124] on rowing, Dan Hicks,^[125] Summer Sanders,^[126] Rowdy Gaines,^[127] and Jim Gray^[128] on swimming, Don Criqui^[129] and Tracie Ruiz-Conforto on synchronized swimming, Bud Collins^[130] and Mary Carillo^[131] on tennis, Tom Hammond, Dwight Stones,^[132] Craig Masback,^[133] and Carol Lewis^[134] on track and field, Chris Marlowe,^[135] Randy Rosenbloom^[136] (beach), Paul Sunderland,^[137] Kirk Kilgour^[138] (beach), and Bill Walton^[139] on volleyball, Don Criqui and Jim Kruse^[140] on water polo, Bob Trumpy^[141] and Phil Simms^[142] on weightlifting, and Russ Hellickson and Jeff Blatnick^[143] on wrestling.

1992 Olympics Triplecast

In order to defray costs of airing the games, the network teamed up with Cablevision^[144] for the Triplecast. The service consisted of red,^[145] white, and blue channels that allowed the viewer to watch anything they wanted even before it aired in the network's primetime telecast. However, the service was a dismal failure losing $100 million and had only 200,000 subscribers. In addition, the main network's coverage was cannibalized to the extent it seemed that the main coverage was overproduced and that viewers knew some results about 10 hours before they were aired over the air on NBC. For Atlanta, NBC had no supplemental cable coverage.

1996 Olympic Park Bombing

As with Arledge in Munich, Ebersol had to deal with breaking news during the Atlanta Games. During the Centennial Olympic Park bombing in 1996, NBC suspended its coverage of a volleyball game and broadcast the news for several hours commercial-free. Like ABC's 1972 Munich coverage, the main primetime host (in 1972's case, Chris Schenkel instead of Jim McKay) did not cover the bombing. That role went to both Hannah Storm and Jim Lampley for the first half-hour before turning coverage over to NBC Nightly News anchor Tom Brokaw. Toward the end of the second hour of coverage, NBC had an exclusive as the network's Atlanta affiliate, WXIA-TV, was in the process of interviewing Janet Evans during the bombing.

Cable and satellite services become involved

To help offset the increasing costs of broadcast rights, NBC turned to cable and satellite services to help provide additional coverage. Following the failure of the Triplecast pay-per-view experiment, NBC leaned on its growing slate of cable channels (particularly following then-parent General Electric's 2004 acquisition of Vivendi Universal to form NBC Universal) to provide supplementary coverage of Olympic events.

2000s

Olympic coverage in the 2000s changed in several ways:

• NBC became the sole U.S. rights holder for the Olympic Games for the entire decade. The network could rightly boast of being "America's Olympic Network" as it made the longest and most expensive commitment ever since the Olympics were first presented on television. For the 1996 Summer Olympics, and all Games from 2000 to 2008, NBC paid a total of $3.5 billion, mostly to the International Olympic Committee but also to the United States Olympic & Paralympic Committee and local organizers. In 2006, NBC paid another $2.2 billion to purchase the rights to the 2010 Winter Olympics and 2012 Summer Olympics^[146] but lost $223 million on the 2010 broadcasts.^[147] NBC Olympics is the International Olympic Committee's, and by extension the Olympic movement's, highest revenue stream.^[7]
• High-definition coverage began in 2004.^[148]
• The rise of various media platforms extended the reach and availability of Olympic Games coverage. NBC returned to supplemental cable/satellite coverage in 2000, with some events airing on CNBC and MSNBC; traditionally CNBC has mainly aired coverage of boxing events. In 2004, it added USA Network, Bravo and Telemundo, all of which parent company NBC Universal had acquired earlier in the decade. In 2006, Universal HD was added to the list of channels carrying the Games. Finally, in 2008, events were streamed live for the first time on the Internet through the NBCOlympics.com website (also in 2008, Oxygen replaced Bravo as a supplemental network, and NBC launched high-definition channels dedicated to the basketball and soccer competitions). The 2010 Games added then-digital multicast network Universal Sports, which carried analysis programs about events, while Oxygen and Bravo were completely excluded to maintain their schedules.

During the 2006 Winter Olympics, USA Network aired a daily studio program focusing on the figure skating competitions, Olympic Ice, which was hosted by Mary Carillo and featured appearances by analysts and skaters such as Dick Button (who hosted the viewer e-mail segment "Push Dick's Button"), Jamie Sale and David Pelletier.^[149][150]

Also during the 2006 games, most NBC affiliates introduced Olympic Zone, an access hour program leading into primetime coverage which airs Mondays through Saturdays during the games. Each edition is hosted locally and contains a mixture of network-produced and, if station resources allow, local segments (similar to the PM Magazine format). A version of the program had been piloted by KCRA Sacramento during the 2004 games.^[151]

Comcast acquisition of NBC (2011–2018)

In 2011, Comcast acquired majority control of NBC's parent company NBC Universal from General Electric (whose remaining interest Comcast later acquired in 2013); on June 6, 2011, NBCUniversal announced that it had acquired the television rights for the 2014, 2016, 2018 and 2020 Olympics, beating out ESPN/ABC and Fox. The entire package was worth $4.38 billion, making it the most expensive television rights deal in Olympic history. NBC paid $775 million for the 2014 Winter Olympics in Sochi, Russia, and $1.23 billion for the 2016 Summer Olympics in Rio de Janeiro, Brazil. NBC also paid $963 million for the rights to the 2018 Winter Olympics (in Pyeongchang, South Korea) and $1.45 billion for the 2020 Summer Olympics (which were to be held in Tokyo, Japan but were later postponed to 2021 as a result of the COVID-19 pandemic).

In response to criticism it received during previous Olympics, NBC also announced that beginning in 2012, it planned to broadcast all events live through either television or digital platforms. Additionally, the NBC Sports Network (NBCSN; formerly Versus, which became a part of NBC Sports following the acquisition) also added coverage of the Olympics beginning with the 2012 London Games, with an emphasis on team sports, for the duration of the network's existence.^{[1][152][153]} NBCSN became the highlighted cable network for coverage, replacing both USA Network, which would maintain their regular entertainment schedule during the games. The 2012 Summer Olympics also saw Universal HD removed from the company's cable/satellite coverage. Bravo aired supplemental coverage (mainly the tennis tournament) in place of Oxygen, with Universal Sports again solely providing analysis and pay television providers again carrying dedicated HD basketball and soccer networks.

The 2014 Winter Olympics again saw NBCSN as the highlighted cable network, though NBCUniversal's cable networks had additional complications due to NBC's weekend coverage of the Premier League, which usually aired on NBCSN but was instead moved to USA Network due to the Olympics, and some coverage of the games usually seen on CNBC replaced with the first night of the Westminster Kennel Club Dog Show because of the yearly conflict with USA's WWE Monday Night Raw. A new online-network called "Gold Zone," which features rolling coverage of events in the style of NFL Network's RedZone Channel and ESPN Goal Line (and has been by coincidence hosted by Andrew Siciliano, who also hosts the NFL Sunday Ticket-exclusive version of RedZone for DirecTV), was also launched to provide coverage of the Games, which was retained for 2016's coverage.

In 2016, NBC began to offer 4K content on a delayed basis through participating service providers (particularly DirecTV, Dish Network, and Xfinity), downconverted from 8K footage filmed by NHK and OBS, with HDR and Dolby Atmos support. 86 hours of event footage was offered.^[154][155] NBC affiliate WRAL-TV in Raleigh, North Carolina also carried this content via their experimental ATSC 3.0 digital signals.^[156][157]

With the re-introduction of golf to the Olympics, Golf Channel was added to NBC's coverage, with Golf Channel on NBC providing production resources for the two tournaments on behalf of OBS.^[158] The primetime block of NBC's coverage in 2016 also featured Descriptive Video Service through the SAP channel for the first time since the Federal Communications Commission was allowed to require broadcasters to expand their production and access to described programming for the blind and visually impaired (though live sporting events were not required under the guidelines, so NBC's effort is entirely voluntary).^[159]

On July 15, 2017, Universal HD was relaunched as a localized version of Olympic Channel, airing coverage of Olympic sports outside of the Games.^[160][161]

Mike Tirico era, emphasis on live coverage (2018–present)

In February 2017, Bob Costas stepped down as the main host of NBC's coverage, being replaced by former ESPN personality Mike Tirico.^[162][163] On March 28, 2017, NBC announced that it would adopt a new format for its primetime coverage of the 2018 Winter Olympics, with a focus on live coverage in all time zones to take advantage of Pyeongchang's 14-hour difference with U.S. Eastern Time, and to address criticism of its previous tape delay practices. As before, the primetime block began at 8:00 p.m ET/5:00 p.m PT, and unlike previous Olympics, was available for streaming. Event sessions in figure skating were deliberately scheduled with morning sessions so that they could air during primetime in the Americas (and in turn, NBC's coverage; due to the substantial fees NBC has paid for rights to the Olympics, the IOC has allowed NBC to have influence on event scheduling to maximize U.S. television ratings when possible; NBC agreed to a $7.75 billion contract extension on May 7, 2014, to air the Olympics through the 2032 games,^[164] is also one of the major sources of revenue for the IOC).^[7][165]

Coverage took a break in the east for late local news, after which coverage continued into "Primetime Plus", which featured additional live coverage into the Eastern late night and Western primetime hours. This was then followed by an encore of the Primetime block. NBCSN also broadcast live primetime blocks, and revived Olympic Ice to serve as a pre-show for figure skating coverage (hosted by Liam McHugh and Tanith White from Pyeongchang), alongside a digital-exclusive post-show hosted by Krista Voda from NBC Sports' headquarters.^[166][167] On February 19, 2018, NBC began airing the Fallon Five, an abbreviated version of The Tonight Show Starring Jimmy Fallon, during the primetime block for the remaining weekdays of the Games.^[168][169]

2020 Summer Olympics

NBCUniversal integrated its Peacock streaming service into coverage beginning with the 2020 Summer Olympics. It carried a special "Tokyo Now" channel during the Games, featuring the studio programs Tokyo Live (event coverage and medal ceremonies), Tokyo Gold (an hour-long highlight show recapping the previous day's events), On Her Turf at the Olympics (a daily program focusing on news and highlights involving women at the Games), Tokyo Tonight (which featured whiparound coverage in primetime hosted by former ESPN personalities Kenny Mayne and Cari Champion), and Olympic Highlights with Snoop Dogg and Kevin Hart (a half-hour highlight show with an unconventional and comedic tone).^{[170][171][172]} Peacock also carried coverage of selected basketball, gymnastics, and track and field events.^[173] For the first time, Olympic Channel was incorporated into live event coverage, with a particular focus on the tennis and wrestling competitions.^[174]

Due to the COVID-19 pandemic (which had already prompted the Games to be postponed by one year to 2021) and biosecurity protocols, NBC sent a significantly smaller amount of employees to Tokyo than it usually did for previous Summer Olympics. While commentators were present in Tokyo for flagship events such as athletics, the majority of commentators called events remotely from NBC Sports' headquarters in Stamford, Connecticut. Due to social distancing and remote production protocols, NBC's staff was largely divided among the headquarters, other NBC facilities (such as 30 Rockefeller Plaza, and those of CNBC, Telemundo, and in some cases, Sky Sports in Great Britain), and a nearby hotel in Stamford, while makeshift commentary booths had to be constructed in storage areas of the Stamford building.^[175] Meanwhile in Tokyo, NBC used the Hilton Tokyo Odaiba hotel as a broadcast location, with Mike Tirico anchoring from an outdoor set on a balcony overlooking Tokyo Bay. Telemundo employed a virtual set at its headquarters in Miami, which was modeled after NBC's main indoor set in Tokyo.^[176]

2022 Winter Olympics

The scheduling of the Games impacted the U.S. broadcast rights to the Super Bowl, the championship game of the National Football League (NFL) and historically the most-watched television broadcast in the United States annually. The rights to the game rotate between CBS, Fox, and long-time Olympic broadcaster NBC; to prevent the Games from competing for viewership and advertising sales with Super Bowl LVI—which was scheduled for 13 February 2022 at Los Angeles' SoFi Stadium—CBS and NBC announced in March 2019 that they would swap the rights for Super Bowl LVI and LV (2021), so that both the 2022 Winter Olympics and Super Bowl LVI would be broadcast by NBC.^[177][178] In a break from the established practice of airing premieres or special episodes of television series after the Super Bowl to take advantage of its large audience, NBC aired its prime time coverage for Day 10 of the Games immediately following the game.^[179] Furthermore, the NFL's new media rights beginning in 2023 (which extends the Super Bowl rotation to four networks) codifies this scenario, with all of NBC's future Super Bowl games being in Winter Olympic years (2026, 2030, and 2034).^[180][181]

Due to COVID-19 protocol (including China's strict zero-COVID policy), NBC once again sent a smaller contingent of staff to Beijing, and all events were called remotely from its various facilities.^[182] Mike Tirico anchored the opening weekend of the Games (including the opening ceremony) from Beijing, but traveled back to the United States on February 8 for logistical reasons, with the remainder of the Games (with exceptions) being anchored from Stamford. After that night's coverage was guest hosted by Craig Melvin and Maria Taylor, Tirico returned the following night.^{[183][184][185]} He then traveled to Los Angeles to host NBC's coverage of Super Bowl LVI, and over Super Bowl weekend Tirico anchored the primetime block from an outdoor studio outside SoFi Stadium, before returning to Stamford for the remainder of the Games.^[183][186] All events were streamed live on online platform Peacock.^[173]

2024 Summer Olympics

In April 2023, NBC announced their initial Summer Olympics broadcast plans. Each day is planned to feature at least 12 hours of live coverage, with nine hours of coverage during the day and theee hours of coverage in primetime. Meanwhile on Peacock, all events will be streamed live, including all medal events, with full replays.^[187] Later in August, they announced that for 13 nights during primetime, they would show a 30-minute event with one, 60-second commercial break in-between.^[188] In March 2024, NBCUniversal announced that in partnership with The Trade Desk its Peacock broadcast content for the Paris 2024 Summer Olympics would be available to online automated programmatic marketers for the first time.^[189][190]

Hours of coverage