Viking Cruises

Viking
Company type	Public
Traded as	NYSE: VIK
Industry	Travel and tourism
Founded	August 5th, 1997
Headquarters	Basel, Switzerland
Key people	Torstein Hagen, Founder, Chairman; Karine Hagen, Senior Vice President;
Products	River cruises; Ocean cruises; Expedition cruises;
Revenue	$3 billion (2018)
Number of employees	10,000+ (2023)
Subsidiaries	Viking River Cruises; Viking Ocean Cruises; Viking Expeditions;
Website	vikingcruises.com

Viking^[3] (formerly Viking Cruises) is a cruise line providing river, ocean, and expedition cruises. Its operating headquarters are in Basel, Switzerland,^[4] and its marketing headquarters are in Los Angeles, California.^[5]

The company has three divisions, Viking River Cruises, Viking Ocean Cruises, and Viking Expeditions, offering cruises along the rivers and oceans of North and South America, the Caribbean, Antarctica, Great Lakes, Europe, Russia, Egypt, China, and Southeast Asia.^[6]

History

Development

The company was established by Torstein Hagen in St. Petersburg, Russia as Viking River Cruises in 1997. Hagen had become involved in cruising as a McKinsey and Company consultant who helped the Holland America Line survive the 1973 oil crisis, then was CEO of the Royal Viking Line from 1980 to 1984, made money in the Russian private equity markets, then bought a controlling stake in a Dutch shipping company that failed in the mid-1990s, leaving him almost bankrupt. In 1997, Hagen helped some Russian oligarchs buy a shipping company, and in exchange, they sold him four river cruise ships cheaply, which became the founding fleet of Viking River Cruises.^[7]

1997–2010: Rapid expansion

In 2000, Viking purchased KD River Cruises of Europe, which brought Viking's fleet total to 26, making it the largest river cruising fleet in the world.^[8] The company revamped the ships, aiming for its target demographic of older travelers. The lack of frills, like gyms and pools, and the fleet's standardization also maximized the number of people the ships could accommodate and consequently, Viking's profit.^[7]^[8] Also that year, the company partnered with sales agents in the UK, and the US, and opened its own sales office in California.^[8] It hired its first marketing firm the next year, focusing on English language speakers over 55, especially Americans.^[8] The company expanded into China in 2004 with Yangtze River cruises.^[9] By 2007, it was operating 23 ships in Europe, Russia, and China.^[8] In 2009, Viking started to use ships with hybrid diesel-electric engines that the company claims use an estimated 20% less fuel than conventional engines.^[10]

2011–2019: Growth and modernization

In 2011, the company planned a new phase of growth, started sponsoring PBS's Masterpiece Theatre, and made plans to add 40 ships of a new "longship" design to its fleet over a five-year period.^[8]^[11] The longship design maximized passenger capacity by squaring the bow and rearranging hallways.^[12]^[13] It christened 10 ships in one day in 2013, and the 16 ships it christened over two days in 2014 made the Guinness Book of World Records.^[14]^[15] By 2013, the company had spent around $400 million in marketing through direct mailing, television, the web, and trade marketing.^[7] In May 2013, the company modified its name from Viking River Cruises to Viking Cruises as it announced the launch of Viking Ocean Cruises, a division of small, oceangoing vessels.^[16]

In October 2017, Viking Cruises revealed it was working on a project to develop the world's first cruise ship powered by liquid hydrogen. Once developed, the ship would measure approximately 230 m (750 ft) long and accommodate 900 passengers and 500 crew members. The ship would share a similar design to the company's existing oceangoing vessels.^[17]

By 2018, Viking Cruises had reached $3 billion in revenue and carried 440,000 passengers annually, employing more than 8,000 employees. That year, Viking Cruises announced it was working on its debut in the North American river cruising market after first suggesting the possibility in 2013.^[18]^[19] The company targeted a possible 2021 debut on the Mississippi River, for a projection of six vessels along the river by 2027. The vessels, built and chartered by Edison Chouest, would be designed five stories tall and accommodate around 400 passengers, at $90 million to $100 million each. Cruises would travel between New Orleans and Memphis, and between St. Louis and Saint Paul.^[19]

2020–present: Rebranding and new ventures

In January 2020, the company shortened its name to Viking, citing the brand's added emphasis on destination-oriented enrichment and experiences.^[3] That same year, Viking also announced the launch of Viking Expeditions with a planned January 2022 debut.^[20] It would become the expeditions arm of the brand and operate small-ship trips to exotic destinations.^[20] It also finalized its river cruising business' expansion plans into the United States with the announcement of the first vessel's debut in August 2022 on the Mississippi River.^[21]

River cruises

Viking River Cruises offers cruising along the rivers of Europe, Russia, China, Southeast Asia and Egypt,^[22] with plans to expand into the United States of America along the Mississippi River in 2022.^[23] Viking's European ships have an average capacity of 190 passengers;^[15]^[11] its Russian ships' capacity averages just over 200^[24] and its China ship carries up to 256.^[25] As of 2019, Viking River Cruises operated a fleet of 76 owned and charted vessels.^[26]^{[needs update]}

Fleet

Zdroj:https://en.wikipedia.org?pojem=Viking_Cruises
Text je dostupný za podmienok Creative Commons Attribution/Share-Alike License 3.0 Unported; prípadne za ďalších podmienok. Podrobnejšie informácie nájdete na stránke Podmienky použitia.

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Text je dostupný za podmienok Creative Commons Attribution/Share-Alike License 3.0 Unported; prípadne za ďalších podmienok.
Podrobnejšie informácie nájdete na stránke Podmienky použitia.

Ship	Maiden Voyage	Builder	Length	Gross Tonnage	Flag	Staterooms	Passengers
Viking Aegir	2012	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Alruna	2016	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Alsvin	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Astrild	2015	Neptun Werft	110 m / 361 ft	5,000 tons	Switzerland	49	98
Viking Atla	2013	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Baldur	2013	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Bestla	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Beyla	2015	Neptun Werft	110 m / 361 ft	5,000 tons	Switzerland	49	98
Viking Bragi	2013	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Buri	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Delling	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Egil	2016	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Einar	2019	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Eir	2015	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Eistla	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Embla	2012	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Fjorgyn	2020	Neptun Werft	125 m / 410 ft	5,000 tons	Switzerland	84	168
Viking Forseti	2013	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Freya	2012	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Gefjon	2015	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Gersemi	2020	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Gullveig	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Heimdal	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Helgrim	2019	Neptun Werft	80 m / 262 ft	4,000 tons	Portugal	53	106
Viking Hemming	2014	Neptun Werft	80 m / 262 ft	4,000 tons	Portugal	53	106
Viking Herja	2016	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Hermod	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Hervor	2020	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Hild	2016	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Hlin	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Idi	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Idun	2012	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Ingvi	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Jarl	2013	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Kadlin	2016	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Kara	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Kari	2020	Neptun Werft	125 m / 410 ft	5,000 tons	Switzerland	84	168
Viking Kvasir	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Legend	2009	SET Schiffbau- u. Entwicklungsgesellschaft Tangermünde	135 m / 443 ft	5,000 tons	Switzerland	97	188
Viking Lif	2014	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Lofn	2015	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Magni	2013	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Mani	2015	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Mimir	2015	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Mississippi	2022	Edison Chouest	137 m / 450 ft	10,000 tons	United States	193	386
Viking Modi	2015	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Njord	2012	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Prestige	2011	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	97	188
Viking Odin	2012	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190
Viking Osfrid	2016	Neptun Werft	80 m / 262 ft	4,000 tons	Portugal	53	106
Viking Osiris	2020	Maasara Shipyard	72 m / 236 ft	3,600 tons	Egypt	41	82
Viking Ra	2018	Maasara Shipyard	126 m / 413 ft	2,000 tons	Egypt	26	52
Viking Radgrid	2020	Neptun Werft	125 m / 410 ft	5,000 tons	Switzerland	84	168
Viking Rinda	2013	Neptun Werft	135 m / 443 ft	5,000 tons	Switzerland	95	190

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