10 Sport (known as Ten's World of Sport from 1992 until 1996, stylised as Ten Sport prior to 2018) is the brand that all sporting events broadcast on Network 10, an Australian free-to-air commercial television network. Sports streamed on Paramount+ in Australia since August 2021 are also broadcast under the 10 Sport banner.

All sport events were broadcast under the One HD banner from 26 March 2009 until it ceased being a sole sports channel in early 2011.

History

Australian rules

In 2002, Ten combined with the Nine Network to acquire free-to-air broadcast rights for the AFL, the elite Australian rules competition, displacing the Seven Network which had held the rights for more than 40 years. Ten broadcast Saturday afternoon and Saturday night games and had exclusive rights for all finals games, the network also alternated in showing the pre-season Grand Final and Brownlow Medal count with Nine (Ten telecasted the events in 2002, 2004 and 2006) while they showed each local state team's games that were played by WA, SA, QLD and NSW teams that were played on a Saturday. Along with the Seven Network, Ten placed a successful $780 million bid to jointly broadcast the game from 2007 to 2011.^[1] Under this deal, Ten continued to broadcast the Saturday component of the competition. However, unlike the previous deal, Ten did not hold the exclusive rights to the finals series. Instead, the networks shared the broadcasting of the finals series and alternated the broadcast of the grand final. In the years when Ten did not televise the Grand Final (2008 and 2010), it telecast the Brownlow Medal presentation and the Nab Cup Grand Final. Ten ended AFL broadcasting at the conclusion of the 2011 season. At the end of 2011, Network Ten lost the rights to the AFL with Seven taking over the free-to-air TV Saturday games. Ten Sport won a Logie Award for "Most Popular Sport Program" at the 2012 TV Week Logie Awards for its telecast of the 2011 AFL Grand Final which was the last to be broadcast.

Basketball

In 1992, Network 10 also used to air the National Basketball League (NBL) during the middle of the basketball boom in Australia from 1992 to 1997, but after delegating games to extremely late night time slots the network eventually ended its broadcasting. In March 2010 however, it was announced that Network 10 and digital channel One would show NBL games for the next 5 years. Starting with 2 games per week, and raising to 5 per week in the 2014/15 season. The network also screened Boomers and Opals games. On the 19 August 2021, The NBL and Channel 10 announced a broadcast deal that would involve 10 Peach showing two games every Sunday, Starting with the 2021/22 Season.

Cricket

In 2013, Ten paid $100 million for exclusive rights to broadcast the Big Bash League from 2013 to 2018, marking the channel's first foray in elite domestic cricket coverage.^[2] Ten previously held the broadcast rights to the Indian Premier League.

Horse racing

Network 10 broadcast the Melbourne Cup between 1978 and 2001, and again from 2019 to 2023. For a brief period in 2019 before the Melbourne Cup, Network 10 also broadcast some International Racing meets from the United Kingdom and France.

Motorsport

Ten has been a long-standing broadcaster of motorsport events. It has produced the motoring show RPM to complement its coverage.

In 2003, Ten started broadcasting the Formula One World Championship after the Nine Network dropped the rights in 2002 after 22 years of coverage. Other series broadcast include the Supercars Championship from 1997 to 2006 and 2015 to 2020 and MotoGP since 1997.

On 30 September 2017, 10 has dropped its remaining Formula One international live races; it retained the broadcast rights of Formula One Australian Grand Prix live races and rest of highlights from international races of Formula One World Championship.

Rugby league

Ten broadcast the New South Wales Rugby League premiership from 1983 until 1991. The network was experiencing severe financial problems in the early 1990s, and it was the New South Wales Rugby League that successfully applied to place the network in liquidation in 1991.^[3]

Rugby union

Network 10 has broadcast the 1995, 2007 and 2019 Rugby World Cups.^[4] From 2013 to 2020, 10 broadcast Wallabies test matches played in Australia and Rugby Championship matches involving the Wallabies.

Soccer

Network 10 in 2007 broadcast its first soccer broadcast with the Sydney FC v LA Galaxy exhibition match. The match was broadcast on the main channel nationally in a three-hour special presentation. In 2017, Ten entered a two-year deal becoming the FTA broadcaster of the A-League and Socceroos matches. 27 matches played on Saturday Nights were simulcasted from Fox Sports on 10 Bold along with five finals matches and Socceroos matches over the two-year period. Fox on One was a three-hour programming block produced by Fox Sports for Network 10 each Saturday night on 10 Bold. It included Back Page Live followed by the live broadcast of the Saturday Night A-League match.

In 2021, Network 10 returned broadcasting soccer acquiring full broadcast rights become the home of Australian Soccer in a five-year deal. One A-League match each Saturday night will be broadcast on the main channel along with one W-League match each Sunday on 10 Bold. All A-League and W-League finals will also be broadcast live and free on FTA. All remainder matches will be streamed on Paramount+. A separate four-year deal was also struck with Football Australia with all Socceroos and Matildas matches to be broadcast on FTA along with for the first time, the FFA Cup Final. Other FFA Cup matches will be streamed on Paramount+. Other content also acquired which will be shown on Network 10 platforms including Under 23 friendlies, Youth national team home matches along with AFC competitions. 10 and Paramount+ also became the official broadcaster of the FA Cup.

Olympic and Commonwealth Games

Ten broadcast both the summer and winter Olympics in 1984 and 1988. Network 10 acquired broadcast rights to the 2014 Winter Olympics for $20 million after all three major commercial networks pulled out of bidding on rights to both the 2014 and 2016 Olympic Games due to cost concerns. The Nine Network had lost $22 million on its joint coverage of the 2012 Games with Foxtel, and the Seven Network's bid was rejected for being lower than what Nine/Foxtel had previously paid.^[5][6][7]

Network 10, in joint partnership with subscription television provider Foxtel, had broadcast rights for the 2010 Commonwealth Games.^[8] It also broadcast the 1994 and 2014 games. Channel 10 won praise for their broadcast of the Olympics and Commonwealth Games with many Australians hoping they return to 10 in the near future.

Events

10 Sport holds broadcast rights to the following events:

Current